Reflection
about making toast:
We
had a really good experiment in toasting a bread. Well even when toasting a
bread you must think in which temperature you must limit the toaster or else
you might burn it. We had to toast a three slices of breads in the toaster of 1
to 7 maximum temperature to see in which number it will be the perfect toast.
The first slice of bread we set the temperature at 4 and the result was a light
perfect bread which is normal to eat. The second slice we set the temperature
at 2 and the result was it didn’t really toasted at all. Finally, the last
slice we set the temperature at 6 and the toast was burnt. To sum up, toasting
a bread was to let us think more deep and be more accurate when trying anything
even in simple actions.
Reflection
about developing a research plan:
Firstly, we in group had to think and come up with question for the
company that we chose. To determine some significant point. Secondly, we had to
answer who is our target, when it will take place, where it will be and how we
calculated the information, this is to calculate the correct and accurate
information about them and that will be by distributing surveys in the work
placement. Finally, we had to come up with 12 questions for our target audience
to find out their attitudes, behavior, thoughts and ideas about the work place.
Reflection
about how we calculated data:
We done surveys for employees which we thought is the easiest way to
calculate the information which include 12 questions. We went to the work place
in our holiday so that we get plenty of time to get our surveys done. But
unfortunately they didn’t let us in because of their rules, but we manage it by
calling one of our old friend who work in the same place. So by that we solve
our problem and said to distribute the surveys for the employees and give us
anytime. To conclude, we learned how to deal and face any problem and before we
go anyplace we should call and search more about how their system works.
Moreover, there are many easiest way than distributing surveys.
Final oral
reflection on learning throughout the course:
From its name critical
thinking is the mode of thinking about any subject, content, or problem in
which we can improve our quality of thinking. I learned from critical thinking
course the intellectually disciplined process such as applying, analyzing,
synthesizing and evaluating information. Also, the most important thing that we
had gain when we did our research and project is communication that gave us
experience for now and for our future. Furthermore, we learned how to have
clear, accurate, and precision in calculating and finding information. In my
opinion, this was the best course I took because it’s not only learning by seeing
but also by doing and it will benefit us for now and future. Hence, in less
than 3 months this course gave me a great opportunity and a good skills such as
communicating, planning and organizing to be more specific I learned how to
analyze date for the survey, information seeking from employees through
communication and predicting the work that was giving to us such as developing
an advertisement and research plan.
In conclusion, I learned how
to do accurate project step by step. Also, finish work and mange my time before
the deadline time so that I don’t be in pressure. Moreover, I learned how to be
precision in thinking hence in perfect intellectual way.
Persuasive Techniques: Advertisement Analysis
Choose an advert from your magazine.
1.
What is the product or service
advertised?
 My advertisement is for a drink product. The
name of the brand is Vimto which is famous and popular during Ramadan month
because fasting isn’t an easy task, it looks after thirst in fasting days
which is rich in soothing the body after a day of fasting and providing an
energy boost while retaining a delicious and refreshing taste. Vimto contain
energy, natural fruits and vitamins that body needs. Our target audience are
local people. |
2.
What persuasive techniques
are used in the ad?
|
Technique
|
Example
|
|
Pathos
|
People got tired and thirsty when fasting and their body needed
amount of water and energy. By drinking Vimto you will have energy and you
will feel happy and active again.
|
|
Logos
|
Vimto had been on the market for 104 years. 85% of local consumers
believe while drinking Vimto after fasting can make them more active and
vitality. Moreover, UAE was the top market for sales of Vimto in 2011.
|
|
Ethos
|
Vimto had been experiment and advertised by professionals such as
Meshal Alkadeeb who is the vice president of strategy and business
development and Suhail Albastki who is the head of media and communication
department.
|
|
Slogans
|
Vimto logo is a memorable logo
which they advertisement every year in all Ramadan month
|
|
Repetition
|
Every year for one month they repeat Vimto advertisement because it
has been famous in industry of the host community.
|
|
Comparatives and superlatives
|
Since 1959 tang juice was the first marketed product for the host
community in month of Ramadan but as companies’ growth, newest competitor
come up with Vimto and it had been popular and strongly recommended in
business industry. Now Vimto is the best product.
|
3.
How effective is the
ad? Very
effective / effective / not very effective
The advertisement is very effective because everyone knows
while fasting they need something to fresh them up and amount of water to help
their body active again and recover what they lose while fasting. Also, Vimto
is not only a juice or give us energy, but it’s contain natural fruits such as
grape, blackcurrant and raspberry that give us vitamins and make the body
strong. Moreover, the main thing that Vimto contain amount of water which the
body lose while fasting. So you can get your whole refresh, energy and
happiness hit in one delicious juice.
4.
What changes would you
suggest to the ad to make it more appealing to Emirati consumers?
|
To make the advertisement more appealing for Emirati
consumer try to include more different fruits in the Vimto to make it taste good and for
being more healthier. Also, provide verity types and flavor in vimto such as
mango, strawberry and honey flavor. Furthermore, Vimto is drink we have to
buy and then make it a juice by adding water and sugar in it so, they must
provide vimto juice which is already made and you just have to drink it in
small bottles with no artificial colors. Moreover, they can provide ice cream
vimto which I think Emirati consumers will purchase more. Hence, candy from
vimto and by that people will buy to their children’s.
|
Critical thinking project
Group work:
Maryam Juma H00249093 , Asma Hassan H00248979, Shamsa Hassan H00270751
Table of content:
 |
Cover page
|
1
|
Table of content
|
2
|
Introduction
|
3
|
Research plan
|
4
|
Data collection plan
|
4,5
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Data analysis
|
6,7,8,9
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conclusion
|
9
|
I
Introduction
With growing business ties, many Indians have moved to Dubai in search of work and opportunity .In fact, the UAE is home to almost 2.7 million Indian workers according to the last statistics, some of them have great education degree and some of them don't .Our topic is why Indian workers with significant degree are working in position that do not fit with their degree .Actually we choose it because we want to know the important reasons for this situation as the majority of labor in Dubai are from India, in other words, Studying an Indian group is easier than any other nationality, . In addition, we choose these question to determine some significant point .Such as, is the education nowadays is important to have a job, also, to see if the workers are satisfaction about their position. Finally, Indians are widely known of higher degree for example most of them are doctors, engineers, accouters and IT employee and in their home country there is a lack of job opportunities and the solution is to immigrate to find a job that meets their needs and wants. Hence it's interesting topic as we believe.
Research plan
To begin with research plan, we prepared 10 question that related to the topic so that we can make a survey and distributed to our target. Our target is 21 Indian people who works in Emirates Airline in Dubai, aged between 20 to 35 in planning, headquarter, cleaning, safety, structure, cabin and engine areas. General question so that we know if the workers are satisfied or no. We distributed Saturday morning 25 of April.
Data collection plan
As a group we decide to do a survey for employees who work in emirates group, also we did it to specific workers such as transport job, Aircraft technician professionals, securities and cleaners. We decide to do this survey on Saturday morning because we were free at that day, so we went to the engineering center and we ask them to give as an entry to get in but they refuse because we don’t have our entry permission from them and visitors are not allowed only when there is a meetings with the managers, we didn't have a choice so we called our friend that works in engineering center to give them the survey and answer it. On Monday we got all the surveys answered from workers. It was not easy to do the survey because of the strict rules they have, but we got all the information we needed so easy.
Instrument:
Our question were about what degree you have ?, what is your current working position?, do you think the educational level match with your current working position?, do you feel comfortable in your working place?, do you think you deserve working in that place?, knowing that your educational level doesn’t match your working position then why you are still completing?, are you happy with the monthly working amount?, and Do you wish to work in good or your education level position?
Sample / population:
We are calculating data from Emirates fly Engineers because it's well known that a lot of employees in their staff are working in place that extremely different than their degree. Also, engineering department always conclude Indians more than other nationality, they are sharp and intelligent in engineering.
Method:
And the only method that we use it to calculate the information by making hard copy survey, the survey was computing ten question that distributed to 21 Indian workers.
 |
The bar chart illustrates if the workers immediately work after high school or not. As we can see, 61% of the employees and workers didn’t work immediately after high school, while 39% had work immediately after high school.
|
 |
The vertical axis represents the degrees employees have. The horizontal axis shows the number of employees. The graph shows, the biggest number of workers and employees who work in Emirates Group have a bachelor degree which is about 42%.
|
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The graph shows, many different working position In Emirates Group and every employee work in different position. The highest working position is Aircraft Technician Professionals which is 61%, in different areas such as Air craft operation, Air craft scheduling controller and Air craft production planning.
|
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The graph shows, if workers educational level match with their current position. 58% of Workers claim that they are satisfied in their current working position.
|
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The chart shows, if workers are comfortable in their working place. We can see that 70% of the Employees and workers are satisfied in their working place, even when 33% of workers said their educational level does not match with their current position, but still they are comfortable.
|
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The chart shows, if employees would be successful in higher position. There were nearly 95% of the employees and workers sure that they would be successful in higher position.
|
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The chart shows, huge number of employees are not satisfied with their salaries which is 46%. This brings me to, some of the employees are not happy at all about their salaries and it’s not enough for their status even when most of them are comfortable in their working position which is 70%.
|
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The bar chart shows, 23% employees don’t have an options and prefer to work at any place, even when 85% of workers said that it doesn’t match with their educational level. But, 33% of the employees agree to work to get some money rather than doing nothing, while 67% of the employee’s works to have some experiences and certificates.
|
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The bar chart shows, if workers have an opportunity to work in any company where they would like to work. In employee’s opinion, 57% said if they had an opportunity to work in any company they would work in other companies such as Etihad Airlines or as Engineer, while 42% of the employees prefer to start their own businesses rather than working for companies.
|
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The graph shows, 47% of the employees think that if they complete their studies it will help them to improve their status. On the other hand, 51% of the employees think that if they had a good skills such as communication, planning and well organized it will help them improve their status.
Conclusion
In sum, we highly recommend the organization to hire the workers in its suitable place likewise, we recommend the ministry of labor to protect the workers’ rights. Because when workers place in job that does not match with his degree and with less salary, there will be no workers in the following years.
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Individual work: I did data collection plan and analysis of
the charts with the charts.
