E-folio
Critical thinking
v 3 reflections
1.
Making
toast
2.
Developing
a research question
We were asked to develop the research questions for the company we
chose to search about, we chose Emirates EK engineering employees, because it
was easy for us to communicate with them. We wanted to know if the education
level of Indian people aged between 20 to 35 match their current working
position in UAE or not, we start developing the questions which we will ask them
in the survey and it might be interesting to imagine if they are working in the
position which does not match with their education. Also when we was developing
the questions I was asking myself if I will work in my education level or less
than what I deserve.
3.
Collecting
data in the field
v Written reflection on my learning throughout the course
As a
college student I had to think a lot while doing anything new or to do my
projects, this semester I had critical thinking course that helped me a lot
with my studies and how to take the right decisions, also I learned how to be
more active in my group working projects and activities. The major benefit of
working in a team for me was that it make it easy to learn and enhanced my
understanding of the project. I have definitely learned a lot from this course,
and sometime I think if I didn't had this course it will be hard for me to
think and complete the studies with my own thinking ways. We had to do regular
weekly class activities which we must post the activities and the research on
our group blog, more importantly we should add our course Dr. to see the blog
and grade it for us. The weekly blog work was fun for me I felt free to share my
ideas and knowledge with my group member also by writing it in the blog, by this
way of learning it definitely made my learning process more interactive,
interesting and enjoyable.
v Independent research project – advertisement project
2. What persuasive techniques
are used in the ad?
Technique
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Example
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Pathos
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This technique used in all of the L’Oréal advertisement, it
creates the fantasy that the product can make people look as beautiful as the
person in the ad. L’Oréal use this techniques knowing that this technique is
successful.
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Logos
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This advertisement has some scientific claims, it states that the
new shampoo has an added ingredient pro-keratin which helps prevent breakage,
dryness, roughness, dullness and split ends. This new ingredient will beat
these effects and help the hair.
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Ethos
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Cheryl Cole is used in this advertisement because she is a
well-known as a beauty icon, this makes an ideal elect for the L’Oréal
advertisement.
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Slogans
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In every L’Oréal advertisement, they have the catch phrase
"because we're worth it". It is a catch phrase that millions of
people worldwide have heard.
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Play on words
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They uses a promise of benefit, it states that if you use the
shampoo it will leave your hair stronger, full of life, replenished and will
have a healthy shine. To back this statement up the advertisement shows
Cheryl Cole hair looking as it is described in order to convince the audience
for buying the product.
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Repetition
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Dialogue is a voice over talks about the product, this enable the
audience hear about the product in a little more detail, and to understand
the effects more clearly. At the end of the advertisement Cheryl Cole also
says the catch phrase "because we're worth it".
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Comparatives and superlatives
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Different camera shots are used for different effects, this can
be to show off the product or the person in the advertisement and showing the
effects of the product.
|
=
3. How effective is the ad? Very effective / effective / not very effective
L’Oréal shampoo advertisement is effective, because they have many
advertisements with different celebrities and different offers for the
customers of their shampoo varieties. Total Repair 5 aims to prevent 5 hair
problems which is breakage, dryness, roughness, dullness and split ends. The
shampoo have a very good smell, the best part is the short term affect that
help scalp dryness which remarkably reduced flaking. People need these kind of
shampoos.
4. What changes would you suggest to the ad to make it more appealing to Emirati consumers?
doing
advertisement with local UAE celebrity which are famous nowadays like BinBaz
( Abdul-Aziz ) or taimalfalasi can
appeal more to Emirati consumers, also
making offers or getting a free
conditioner in some seasons and more importantly they have to price
the product with a fair price the customer will be able to pay.
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Final Advertisement
Fitness Corn Flakes
Our advertisement is for a food product. The name of the brand is
Nestle Fitness Corn Flakes and it looks after diet and healthier body which are
rich in complex carbohydrate, energy, iron and vitamins. The target audience
are adults. We have used a number of persuasive techniques.
The main visual technique is the large picture of a fat girl with
sad, emotion, embarrass and how badly she feel about her weight but after
eating a healthy fitness corn flakes she become a happy thin and healthy girl.
Furthermore, the picture demonstrate that if you eat healthy cereals every day
you will be healthy. Also, it will help you maintain your weight.
Another visual
technique is the name of the corn flakes which is Fitness with two small circle
around it which shows you that it is low fat and it contain 53% whole grain and
by that it will get adults attention and make it easy for them to buy it. Our
aim from this drawing to highlight the name of the product to catch adult’s
eyes.
The question at the top of our advertisement is aimed directly at
adults who want to lose weight and be heathy. We used simple words so the
message is easy to understand. The sentence under the two small circles and
below picture answers the question.
The
techniques which we use in our advertisement are:
1- Pathos: the
picture illustrate how guilty and sad the girl is about her weight but after
trying fitness corn flakes she become more happy and excited about losing
weight.
2- Logos: one
meal of fitness corn flakes every day let you maintain your weight with low fat
and 53% of whole grain. Moreover, women who eat more than 48g of whole grain a
day tend to have a healthier body weight and they are also less likely to gain
weight over time
3- Ethos: it
had experiments by fitness professionals such as vientre Plano and pancia
piatta in their fitness program.
To sum up, our
advertisement is based on the main promise of fitness and healthier body for
adults.
4- Slogans: Fitness corn
flakes logo is a memorable logo which have a unique big name with a girl
picture.
5- Comparatives
and superlatives: is the newest and the best diet
corn flakes that you can eat three times a day without feeling hunger after it.
6- Exclamation
marks: we used it in the picture for the
fat girl by questioning that what should she do and is there any product that
can reduce her weight.
7- Color: we colored the fitness corn flakes
by the same color as the real one to show you how powerful is the corn flakes
because its contain green which means wealth and blue which means trust and
security.
The advertisement is very effective because now a days people who
are fat or overweight thinks to diet without eating anything which can affect
their health and body and do surgery to reduce the fat which also can be risk.
The fitness corn flakes is not only for diet it’s also contain ingredients that
makes the body strong and perfect such as iron, energy, vitamins, grain,
protein, carbohydrates, fiber, minerals and calcium. So you can get your whole
meal and your happiness hit in one delicious food.
v Scientific research project
Critical thinking project
Group work:
Maryam Juma H00249093 , Asma Hassan H00248979, Shamsa Hassan H00270751
Table of content:
Cover page
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1
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Table of content
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2
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Introduction
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3
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Research plan
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4
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Data collection plan
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4,5
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Data analysis
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6,7,8,9
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conclusion
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9
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I
Introduction
With growing business ties, many Indians have moved to Dubai in search of work and opportunity .In fact, the UAE is home to almost 2.7 million Indian workers according to the last statistics, some of them have great education degree and some of them don't .Our topic is why Indian workers with significant degree are working in position that do not fit with their degree .Actually we choose it because we want to know the important reasons for this situation as the majority of labor in Dubai are from India, in other words, Studying an Indian group is easier than any other nationality, . In addition, we choose these question to determine some significant point .Such as, is the education nowadays is important to have a job, also, to see if the workers are satisfaction about their position. Finally, Indians are widely known of higher degree for example most of them are doctors, engineers, accouters and IT employee and in their home country there is a lack of job opportunities and the solution is to immigrate to find a job that meets their needs and wants. Hence it's interesting topic as we believe.
Research plan ( My Part )
To begin with research plan, we prepared 10 question that related to the topic so that we can make a survey and distributed to our target. Our target is 21 Indian people who works in Emirates Airline in Dubai, aged between 20 to 35 in planning, headquarter, cleaning, safety, structure, cabin and engine areas. General question so that we know if the workers are satisfied or no. We distributed Saturday morning 25 of April.
Data collection plan
As a group we decide to do a survey for employees who work in emirates group, also we did it to specific workers such as transport job, Aircraft technician professionals, securities and cleaners. We decide to do this survey on Saturday morning because we were free at that day, so we went to the engineering center and we ask them to give as an entry to get in but they refuse because we don’t have our entry permission from them and visitors are not allowed only when there is a meetings with the managers, we didn't have a choice so we called our friend that works in engineering center to give them the survey and answer it. On Monday we got all the surveys answered from workers. It was not easy to do the survey because of the strict rules they have, but we got all the information we needed so easy.
Instrument:
Our question were about what degree you have ?, what is your current working position?, do you think the educational level match with your current working position?, do you feel comfortable in your working place?, do you think you deserve working in that place?, knowing that your educational level doesn’t match your working position then why you are still completing?, are you happy with the monthly working amount?, and Do you wish to work in good or your education level position?
Sample / population:
We are calculating data from Emirates fly Engineers because it's well known that a lot of employees in their staff are working in place that extremely different than their degree. Also, engineering department always conclude Indians more than other nationality, they are sharp and intelligent in engineering.
Method:
And the only method that we use it to calculate the information by making hard copy survey, the survey was computing ten question that distributed to 21 Indian workers.
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The bar chart illustrates if the workers immediately work after high school or not. As we can see, 61% of the employees and workers didn’t work immediately after high school, while 39% had work immediately after high school.
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